Ever completed your dream degree but still found yourself asking, “What next?” That was me after earning my MBA from NIT Calicut. Like many graduates, I had a goal: to uplift and expand my family business. But I didn’t want to follow the same old traditional methods. I wanted something more powerful, more scalable, more future-ready.
But how?
That question made me venture into the realm of digital marketing—a realm I had always viewed with envy from afar. I was intrigued by how an ordinary online campaign could generate actual business, by how a brand could create devoted communities on social media, and by how the internet was defining contemporary consumer patterns.
Aviv Digital Academy is the Best Digital Marketing Training Institution in Kerala. And that’s where the real transformation began.
Because it’s practical. It’s fast-evolving. It’s measurable. And above all, it’s necessary in today’s business world. Unlike traditional marketing, digital marketing helps you reach the right people at the right time, with less spend and more impact. I knew this was the solution my family business needed. And more than that, it lit a passion within me.
When Did It All Begin?
Soon after my MBA, I enrolled at Aviv Digital. I knew I made the right pick from day one. The classes were hands-on, the modules were comprehensive, and the mentors were invested in our growth.
Our mentors played a huge role in shaping my understanding of Digital Marketing. His insights helped me see how social platforms can become real business drivers, not just places for likes and shares.
Turning Knowledge into Action
Here’s what I learned and loved the most:
I wasn’t just taught how to post—I learned why, when, and to whom. I worked on real accounts, created monthly content calendars, researched hashtags, and developed brand voices tailored for different industries.
One of my proudest moments? Presenting a full social media strategy for a real brand—complete with post ideas, engagement plans, and ad budgets.
From understanding Google algorithms to writing optimized content, I mastered how to get websites ranked and traffic flowing. I blogged, did keyword research, and even had my content ranked and indexed on the web. It felt amazing to see digital results come to life.
I learned how to run real Google Ads—from setting up ad groups and writing catchy headlines to tracking conversions. Watching how users interacted with the ads in real-time was eye-opening.
Facebook and Instagram ads were another powerful tool. I learned how to build audience personas, create scroll-stopping creatives, and track performance using Meta Business Suite. Even a small tweak in visual or copy could change results drastically—and that insight was priceless.
Why This Journey Matters
Whether business-born or not, digital marketing is an industry that invites curiosity, creativity, and bravery. It made me realize that you don’t always have to have a new product or a new location to expand—you just need a smarter way to reach the customer. And that’s what digital marketing is all about.
For me, it’s no longer just about helping my family business—it’s about helping other businesses grow too. I now offer freelance digital marketing services to brands that want to break out of the traditional mindset and embrace the digital revolution.
If you’re someone who’s trying to figure out the next step, just know this: there’s power in learning something new. Especially if that something is digital marketing.
You don’t need to be a tech genius. You need to be ready to evolve.
Conclusion
Looking back, choosing digital marketing after my MBA wasn’t a career shift—it was a powerful addition to my journey. It made me think larger, be more intelligent, and remain adaptable. I am happy with what I have done, and even more keen with what is to come. And this is definitely not the end of the ride. It is just the beginning.
